Who were the Shakespeares and the Ardens, and what was each family's place in local society?

The Shakespeares were the family from William Shakespeare’s father called John Shakespeare. Hi was a prominent and prosperous alderman in the town of Stratford-upon-Avon, and was later granted a coat of arms by the College of Heralds.
The Ardens were the family from William Shakespeare’s mother called Mary Arden.
She inherited her father's farm and land when he died. The Ardens were a prominent Warwickshire family.
The two families have a good place in local society.